10 Best Hotels in London for First-Time Visitors in 2025

I’ll never forget the dizzying mix of excitement and sheer panic I felt when I first planned my trip to London. The iconic postcard images of Big Ben, red double-decker buses, and the London Eye swirled in my head, but so did the overwhelming question: Where on earth should I stay? With hundreds of neighborhoods and thousands of hotels, choosing the right basecamp can make or break your first experience in this magnificent city.

The right hotel is more than just a place to sleep; it’s your sanctuary after a day of exploring, your strategic launchpad to the city’s wonders, and often, your first impression of British charm. A great location can save you hours in transit and countless pounds on transport. Whether you’re dreaming of classic luxury, modern chic, or a budget-friendly gem that doesn’t compromise on character, London has something for you.

After extensive research and conversations with seasoned travelers, I’ve curated this list of the best hotels in London for those taking their first steps into this historic metropolis. These selections balance iconic locations, unique charm, and stellar value to ensure your 2025 adventure is absolutely perfect. And a pro tip from my own experience: after a long flight, there’s nothing better than a stress-free transfer. For getting from the airport to your hotel without any hassle, I always recommend booking a reliable ride with Kiwitaxi—it’s the smoothest way to start your London journey.

Here are the best hotels in London for first-time visitors, complete with the details you need to make your choice.

10. The Resident Covent Garden

Location: 51 Bedford Street, Covent Garden, WC2R 0PZ
VIP Access Luxury Exceptional ★★★★

The best for: Travelers who want a central location with a touch of hidden gem charm.
Why it’s one of the best hotels in London: Tucked away on a quiet street just moments from the bustling Piazza, The Resident offers an incredible sense of location without the overwhelming noise. It’s a masterclass in understated elegance and smart design, providing fantastic value in one of the most expensive neighborhoods.

What truly sets it apart for me is its commitment to sustainability—from LED lighting to eco-friendly toiletries—allowing you to enjoy your stay knowing you’re making a responsible choice. The inclusion of a handy kitchenette is a genius touch for first-time visitors looking to save on meal costs without sacrificing comfort.

Price range: $$ (Mid-Range)
Why first-timers will love it: You’re in the heart of everything. Within minutes, you can be watching street performers in Covent Garden, exploring the National Gallery in Trafalgar Square, or catching a West End show. The 24-hour front desk is a lifesaver for those dealing with jet lag or needing late-night advice.
Nearby tube stations: Covent Garden (2-min walk), Leicester Square (5-min walk)
Closest major attractions: Covent Garden Market (2-minute walk), Royal Opera House (3-minute walk), Lyceum Theatre (5-minute walk)

To make your arrival completely seamless after a long flight, I highly recommend booking a transfer with Kiwitaxi. Their drivers meet you at arrivals, helping with luggage and delivering you directly to The Resident’s doorstep, turning what could be a stressful journey into the perfect start to your London adventure.

9. Pan Pacific London

Location: 80 Houndsditch, London, England, EC3A 7AB
VIP Access Luxury Exceptional ★★★★★

The best for: Discerning travelers seeking uncompromising luxury and wellness in a spectacular location.
Why it’s one of the best hotels in London: This isn’t just a place to sleep; it’s a destination in itself. As one of the most exquisite luxury hotels London has to offer, the Pan Pacific elevates the five-star experience with its serene, Singaporean-inspired hospitality and breathtaking modern design.

Opened in 2021, it feels both timeless and utterly contemporary. The pièce de résistance is the 18th-floor indoor pool—a true urban oasis with stunning city views—making it a standout even among other 5 star hotels London boasts. Its commitment to sustainability through the EarthCheck certification means your lavish stay is also a responsible one.

Price range: $$$$ (Luxury)
Why first-timers will love it: You get the best of both worlds: the buzzing financial district and easy access to East London’s coolest bars and street art, all while being a short stroll across the bridge to the iconic Tower Bridge. The hotel’s Straits Kitchen restaurant offers an incredible introduction to Singaporean cuisine without ever leaving the building. After a long day of sightseeing, the state-of-the-art spa and that incredible pool are the perfect remedy for tired feet.
Nearby tube stations: Liverpool Street (3-min walk), Aldgate (5-min walk)
Closest major attractions: Tower of London (10-minute walk), Tower Bridge (8-minute walk), Spitalfields Market (7-minute walk)

8. Page8, Page Hotels

Location: 8 St. Martins Place, London, England, WC2N 4JH
VIP Access Luxury Exceptional ★★★★

The best for: Design-savvy travelers and coffee connoisseurs who want style and substance in a perfect central location.
Why it’s one of the best hotels in London: Page8 redefines the boutique luxury experience with its impeccable Scandinavian-inspired design and arguably the best location for a first-time visitor. Remodeled in 2019, this hotel masterfully blends minimalist aesthetics with warm, functional comfort.

What truly sets it apart is its ground-floor flagship coffee house, Page Common, which has become a destination in itself for London’s coffee elite. For travelers, this means access to exceptional artisanal coffee and breakfast just an elevator ride away, making it a standout choice among the top hotels in London for those who appreciate curated details.

Price range: $$$ (Upper Mid-Range to Luxury)
Why first-timers will love it: You simply cannot be more central. The National Gallery is literally across the street, Trafalgar Square at your doorstep, and Covent Garden, the West End, and Buckingham Palace all within a short walk. The soundproofed rooms ensure peaceful rest despite the vibrant location, while the 24-hour front desk provides unparalleled convenience for exploring London’s nightlife or dealing with jet lag. The to-go breakfast options from Page Common are perfect for grabbing a quality bite before heading out to explore.
Nearby tube stations: Leicester Square (2-min walk), Charing Cross (3-min walk)
Closest major attractions: National Gallery (1-minute walk), Trafalgar Square (1-minute walk), Piccadilly Circus (5-minute walk)

7. citizenM London Victoria Station

Location: 292 VAUXHALL BRIDGE ROAD, London, England, SW1V 1AE
Exceptional ★★★★

The best for: Tech-savvy millennials and value-conscious travelers who want style, social spaces, and seamless connectivity.
Why it’s one of the best hotels in London: citizenM completely reimagines the hotel experience for the modern traveler, offering what might be the smartest value proposition in central London.

While not among the cheap hotels London offers in the budget category, it delivers exceptional value by cutting unnecessary frills and focusing on what matters: incredibly comfortable beds, high-tech rooms, and vibrant social spaces. The hotel’s living room-style lobby becomes a social hub where guests work, socialize, and enjoy a complimentary evening reception, creating a uniquely communal atmosphere rarely found in other best cheap hotels in London central.

Price range: $$ (Mid-Range)
Why first-timers will love it: The location is a transport dream—Victoria Station connects you to everything via Tube, train, and Gatwick Express. You’re within walking distance of Buckingham Palace, Westminster Abbey, and the charming streets of Belgravia. The MoodPad in every room lets you control everything from lighting to TV and blackout blinds with a touch, while the rain showers and premium bedding ensure perfect comfort after long days of exploration. The 24/7 canteenM means you can get a quality meal or coffee anytime, perfect for dealing with jet lag or odd travel schedules.
Nearby tube stations: Victoria Station (2-min walk), St. James’s Park (10-min walk)
Closest major attractions: Buckingham Palace (10-minute walk), Westminster Abbey (12-minute walk), Victoria Palace Theatre (5-minute walk)

6. Apex City of London Hotel

Location: 1 Seething Lane, London, England, EC3N 4AX
VIP Access Luxury Exceptional ★★★★

The best for: History enthusiasts and business travelers who want modern comfort in London’s ancient financial district.

Why it’s one of the best hotels in London: Nestled on the historic Seething Lane where Samuel Pepys once lived, the Apex masterfully blends contemporary comfort with rich history. As an eco-certified property participating in the Green Tourism Program, it offers guilt-free luxury that appeals to the conscious traveler. What makes it exceptional among other best hotels in London is its perfect balance of business-ready amenities and tourist-friendly location, providing a peaceful retreat after exploring the bustling city.

Price range: $$$ (Upper mid-range)
Why first-timers will love it: You’re steps away from the Tower of London, Tower Bridge, and several hidden gem churches like St. Dunstan-in-the-East. The area transforms after business hours into a peaceful oasis, offering quiet nights while remaining just a short tube ride from all major attractions. The Lampery Restaurant serves excellent British cuisine, and the hypo-allergenic bedding ensures a comfortable sleep. It’s ideal for travelers who want to explore London’s historical roots while enjoying modern comforts.
Nearby tube stations: Tower Hill (3-min walk), Fenchurch Street (2-min walk)
Closest major attractions: Tower of London (5-minute walk), Tower Bridge (8-minute walk), Sky Garden (6-minute walk)

5. Apex Temple Court Hotel

Location: 1-2 Serjeants Inn, Fleet Street, London, England, EC4Y 1AG
VIP Access Luxury Exceptional ★★★★

The best for: Travelers seeking a peaceful sanctuary steeped in legal history with effortless access to London’s iconic landmarks.

Why it’s one of the best hotels in London: There’s something truly special about how this hotel occupies not just a building, but a piece of London’s history. Nestled within the ancient Serjeants Inn on Fleet Street, the Apex Temple Court offers a rare opportunity to sleep within the very lanes where London’s legal profession has thrived for centuries. What draws me most to this property is its perfect juxtaposition of timeless heritage and contemporary comfort – the way original architectural features blend seamlessly with modern design creates an atmosphere that is both elegant and effortlessly comfortable. The eco-certification through the Green Tourism Program adds another layer of appeal, allowing you to enjoy luxury with a clear conscience.

The location feels like discovering London’s best-kept secret – you’re moments away from the Royal Courts of Justice and the bustling Strand, yet the hotel’s position within the inns of court creates an unexpectedly tranquil oasis in the heart of the city. Waking up here means stepping out into streets that whisper stories of Dickensian London while being just a short stroll across the Millennium Bridge to the Tate Modern and Shakespeare’s Globe.

The Chambers restaurant and bar have become destinations in their own right, offering superb British cuisine in a setting that perfectly captures the hotel’s blend of heritage and contemporary style. For me, the true magic lies in experiencing London’s historical legal district after hours, when the crowds disperse and you can have these ancient cobblestone lanes virtually to yourself, all while knowing that the vibrant South Bank and its cultural attractions are just minutes away.

Price range: $$$ (Upper mid-range)
Why first-timers will love it: You get to experience a side of London most tourists miss – the atmospheric legal quarter with its stunning architecture and rich history. The proximity to both the City and West End means you can explore multiple facets of London on foot. The terrace is perfect for evening drinks, and the gym helps work off those hearty British breakfasts. The soundproofed rooms ensure complete tranquility despite the central location.
Nearby tube stations: Chancery Lane (5-min walk), Temple (5-min walk), Blackfriars (7-min walk)
Closest major attractions: St. Paul’s Cathedral (8-minute walk), Somerset House (10-minute walk), Royal Courts of Justice (2-minute walk)

4. Park Plaza County Hall London

Location: 1 Addington Street, London, England, SE1 7RY
VIP Access Luxury Exceptional ★★★★

The best for: Families and sightseers who want to be in the heart of London’s tourist action with excellent transport links.

Why it’s one of the best hotels in London: This hotel offers what is arguably one of the most strategic locations for first-time visitors to London. Situated just meters from the Thames and within walking distance of virtually every major landmark on the South Bank and Westminster, the Park Plaza County Hall provides exceptional value for its prime positioning.

The recent eco-certification demonstrates their commitment to sustainable tourism, which is increasingly important for conscious travelers. What makes this property truly stand out is its perfect blend of family-friendly amenities and business-quality facilities, making it ideal for both leisure and work trips.

Price range: $$$ (Upper mid-range)
Why first-timers will love it: You simply cannot beat this location for sightseeing efficiency. The Sea Life London Aquarium, London Dungeon, and London Eye are literally across the street, while Big Ben and the Houses of Parliament are just a 5-minute walk across the bridge. The hotel’s Italian restaurant, Atrio, offers convenient dining options, and the sauna and 24-hour gym provide welcome relaxation after long days of exploration. The multiple transit options at Waterloo Station make exploring further afield incredibly easy.
Nearby tube stations: Waterloo (3-min walk), Lambeth North (4-min walk)
Closest major attractions: London Eye (2-minute walk), Big Ben (5-minute walk), Sea Life London Aquarium (3-minute walk)

3. Sea Containers London

Location: 20 Upper Ground, London, England, SE1 9PD
VIP Access Luxury Exceptional ★★★★★

The best for: Design enthusiasts and couples seeking a stylish, romantic getaway with breathtaking river views.

Why it’s one of the best hotels in London: This hotel particularly stands out to me, and it’s easy to understand why. Sea Containers London isn’t just a place to stay; it’s a design experience that perfectly captures the glamorous spirit of 1920s transatlantic liners with impeccable contemporary sensibility. From the moment you enter the lobby, you’re enveloped in a sophisticated coastal atmosphere that immediately transports you to the golden age of ocean travel.

What I love most about this hotel is how every detail, from the spectacular ship sculpture in the lobby to the bronze and wood finishes, contributes to a coherent and fascinating narrative. The location along the Thames is simply incomparable, offering some of the best views of London from its rooms and from the stunning rooftop bar.

Price range: $$$$ (Luxury)
Why first-timers will love it: The views of the River Thames and London skyline from the rooms are absolutely breathtaking. You’re steps away from Tate Modern, Shakespeare’s Globe, and the Millennium Bridge that leads directly to St. Paul’s Cathedral. The agua London spa is an urban sanctuary perfect for recovery after a day of sightseeing, and the Sea Containers restaurant offers an exceptional culinary experience with river views. The interior design is so remarkable that the hotel itself becomes an attraction.
Nearby tube stations: Southwark (5-min walk), Blackfriars (6-min walk)
Closest major attractions: Tate Modern (2-minute walk), Millennium Bridge (3-minute walk), Shakespeare’s Globe (5-minute walk)

2. Park Plaza London Westminster Bridge

Location: 200 Westminster Bridge Road, London, England, SE1 7UT
VIP Access Luxury Excellent ★★★★

The best for: Families and multi-generational groups seeking the perfect blend of location, amenities, and space in the heart of London’s most iconic sights.

Why it’s one of the best hotels in London: This hotel holds a special place in my research as the property that consistently delivers exceptional guest satisfaction. Reading through countless reviews, I was genuinely moved by how many visitors described this as their “perfect London home” and mentioned creating “core family memories” during their stay.

The combination of its spectacular location opposite the Houses of Parliament, comprehensive family-friendly amenities, and genuinely attentive service creates an experience that consistently exceeds expectations. The recent eco-certification demonstrates their commitment to sustainable luxury, adding another layer of appeal for conscious travelers.

What makes this property truly exceptional is how it masterfully balances scale with personal touch. Despite having over 1,000 rooms, guests consistently remark on the warm, personalized service and how the staff goes above and beyond to create special moments. The indoor pool is a game-changer for families traveling with children, providing a perfect activity regardless of London’s unpredictable weather. The multiple dining options cater to all tastes and schedules, from quick bites to leisurely meals, while the full-service spa offers parents a well-deserved retreat after busy days of sightseeing.

Price range: $$$ (Upper mid-range to luxury)
Why first-timers will love it: The location is simply unbeatable for iconic London experiences. You can walk to Westminster Abbey in 5 minutes, Big Ben in 3 minutes, and the London Eye in 4 minutes. The variety of room configurations accommodates families of all sizes, and the soundproofed rooms ensure peaceful rest despite the central location. The 24-hour amenities mean you can always find food, fitness, or assistance whenever you need it.
Nearby tube stations: Waterloo (5-min walk), Westminster (5-min walk), Lambeth North (4-min walk)
Closest major attractions: Houses of Parliament (2-minute walk), London Eye (4-minute walk), Westminster Abbey (5-minute walk)

1. The Tower Hotel, by Thistle

Location: St Katharine’s Way, London, England, E1W 1LD
VIP Access Luxury Exceptional ★★★★

The best for: Travelers seeking iconic London views and convenient access to East End attractions without the luxury price tag.

Why it’s one of the best hotels in London: This hotel offers what might be the most spectacular value proposition in London for view-seekers. Perched perfectly on the River Thames between Tower Bridge and the Tower of London, The Tower Hotel provides front-row seats to some of London’s most photographed landmarks.

While it may not have the luxury finishes of some five-star properties, it more than compensates with its absolutely unbeatable location and surprisingly affordable rates for such prime real estate. The recent renovations have refreshed the property while maintaining its practical, comfortable approach to hospitality.

What makes this property particularly special is how it serves as the perfect gateway to both London’s historic past and its vibrant present. You’re steps away from 1,000 years of history at the Tower of London, yet just a short walk from the trendy shops and street art of Shoreditch and Brick Lane. The firepit terrace is a genius addition, creating a cozy gathering spot where guests can enjoy dramatic evening views of the illuminated Tower Bridge. The multiple dining options cater to various tastes and budgets, making it easy to enjoy a meal without venturing far.

Price range: $$ (Mid-range)
Why first-timers will love it: The views of Tower Bridge from many rooms are absolutely priceless and typically found in much more expensive hotels. You can walk to the Tower of London in 2 minutes and be on Tower Bridge in 3 minutes. The proximity to Tower Hill tube station makes exploring other parts of London effortless, while the nearby St. Katharine Docks offer charming waterside dining options. The variety of room configurations works well for both families and couples.
Nearby tube stations: Tower Hill (2-min walk), Aldgate (5-min walk)
Closest major attractions: Tower of London (2-minute walk), Tower Bridge (3-minute walk), St. Katharine Docks (1-minute walk)

Final thoughts: Choosing your perfect London base

Selecting from among the best hotels in London ultimately depends on your travel style, budget, and what you want to experience most in this magnificent city. Whether you choose the historic charm of Apex Temple Court, the modern luxury of Sea Containers, or the incredible value and location of The Tower Hotel, each property offers its own unique gateway to exploring London.

For first-time visitors, I always recommend prioritizing location above all else. Being within walking distance of major attractions or excellent tube connections will dramatically enhance your experience and save precious time during your stay. Remember that London’s excellent public transport system means that even if you’re not right in the center, you’re never far from the action.

What’s your priority for your London stay? Are you looking for iconic views, family-friendly amenities, or a particular neighborhood vibe? I’d love to hear which of these best hotels in London caught your eye for your 2025 adventure!